Our gatherings
Every Sunday morning in all the squares of Italy
Every Sunday, from 10:30 a.m. to 1:00 p.m., each square is transformed. Vintage cars occupy the center of the square, while youngtimers and instant classics line the sides. The engines are turned off and the true heart of the gathering begins: observing, talking, photographing, and meeting new people. Piazza Affari isn't an organized event, but a ritual that renews itself every week.
01
Those of Piazza Affari
Location: Milan, Piazza Affari
02
Those of Toret
Location: Turin, C.so Stati Uniti
03
Quelli di Piazzale Michelangelo
Location: Florence, Piazzale Michelangelo
04
Those of the square
Location: Sassari, Piazzale Segni
06
Those of Piazza Libertà
Location: Ragusa, Piazza Libertà
Our gatherings
Every Sunday morning in all the squares of Italy
Every Sunday, from 10:30 a.m. to 1:00 p.m., each square is transformed. Vintage cars occupy the center of the square, while youngtimers and instant classics line the sides. The engines are turned off and the true heart of the gathering begins: observing, talking, photographing, and meeting new people. Piazza Affari isn't an organized event, but a ritual that renews itself every week.
01
Those of Piazza Affari
Location: Milan, Piazza Affari
02
Those of Toret
Location: Turin, C.so Stati Uniti
03
Quelli di Piazzale Michelangelo
Location: Florence, Piazzale Michelangelo
04
Those of the square
Location: Sassari, Piazzale Segni
.jpeg)
05
Those of Porta Napoli
Location: Lecce, Porta Napoli
06
Those of Piazza Libertà
Location: Ragusa, Piazza Libertà
Our gatherings
Every Sunday morning in all the squares of Italy
The gathering brings together kids, young enthusiasts, collectors and motoring veterans.
At our gatherings, different generations come together, united by a love of four wheels. Vintage cars, youngtimers, and instant classics become the starting point for conversations, stories, and exchanges, creating a unique, intergenerational atmosphere.
05
Those of Porta Napoli
Location: Lecce, Porta Napoli
06
Those of Piazza Libertà
Location: Ragusa, Piazza Libertà
06
Those of Piazza Libertà
Location: Ragusa, Piazza Libertà
ABOUT US
Quelli di Piazza Affari was founded in February 2025 as a free and spontaneous gathering in Piazza Affari, in the center of Milan. A symbolic location that, every Sunday morning, becomes an open space where the passion for cars comes to life through stories, photographs, and authentic encounters.
No tickets, no registration: just shared passion.
Our community
over 30k
followers on our social channels
11.7 million
monthly impressions
4500 auto
they participated in the rallies
Why Those of?
A vibrant and close-knit community revolves around cars. A group of people who share a common past: the shiver that runs down their spine when they turn the key in the ignition.
Every encounter is different: the cars change, the people change, the stories change. Shots, details, and perspectives tell a story of authentic passion, experienced in person, not behind a screen.
01
Every Sunday is different: cars, people and stories are constantly changing.
02
Active community of enthusiasts, always present at every event
03
A passion experienced live, every Sunday morning around Italy
Want to bring your company to one of our events?
Promote your brand to thousands of automotive enthusiasts.
Discover the case studies of the brands that have already chosen us.
Social partnership
Brand integration into editorial content, shared storytelling, organic visibility.
Activations
Physical presence during the gathering or our evening events, with consistent and non-invasive formats.
Corporate branding
Brand association with the project's values, with dedicated content and cultural positioning.
